SaaS
Inspiring new brand and UI design for a digital certification system
The Client
Accredible save course providers time and money with their digital certificates. They also help certificate receivers to gain trust with potential new employers.
The Project
Accredible’s COO, Alan, approached me. He asked me to provide a new brand identity and website design to help grow their business. Although their current materials worked, something wasn’t right. The brand messaging and visual aesthetics felt unappealing and outdated.
Adam has concentrated design talent. He's able to take a broad brief and iterate upon ideas to deliver top quality work. He's very receptive to design feedback but isn't afraid to give his opinion too. I’d highly recommend working with Adam if you need a world-class designer.
Alan Heppenstall
- Accredible
Branding, Identity and Alignment
Joe Taylor and I created several concepts for the brand identity. The client provided valuable feedback after the first presentation of the identity.
With a second round of exploration, we cracked out a marque. This enhanced their original logo.
Some Accredible website design
I sketched wireframes before the visual design took form. I used Invision to present the designs to Alan and the team to gain their feedback.
For some headlines I used the new, creative and brand-aligned messaging. I used their current content for the rest of the website design.
Once everything was approved, their in-house team developed the website. They launched it and saw a lot of growth over the following years.
