SaaS
Branding and digital presence to help position and propose a new digital certification system
The client
Accredible provides digital certificates to help course providers save time and money, as well as aid certificate recipients to achieve more - such as obtain trust with potential new employers.
How it happened
Accredible's COO (Alan - an old colleague of mine) reached out to me to help with their communication and visual design, allowing the exploration into a new way to represent themselves and grow their business. Whilst their current materials were working, I felt it wasn't quite right from a brand messaging and visual aesthetics perspective as it was visually unappealing and outdated.
Branding, Identity and Alignment
Joe Taylor and I worked on the brand identity, creating several different concepts. After the first presentation of the identity we figured it wasn’t quite right, so I went back to the drawing board. The initial feedback received from the client was great and after another round of exploration we cracked out a marque that enhanced their current one. Below is the final identity and some other pieces from the branding work that I created.
Designing the Accredible website
After the brand discovery and exploration work, I carried out the creation of a new website. I used the content from their current website and changed some of the headlines with new and improved messaging that we discovered in the branding process. I started with sketching wireframes for the featured pages then progressed onto the visual stage. After lots of experimenting and iterations, I presented the designs to the client using Invision.
For the entire project I had a 50 hour limit, to discover a new path for their business in terms of brand and web, which would provide them with visual and UX ideas to go forward with. Here’s a look at a few top level pages.
Adam has concentrated design talent. He's able to take a broad brief and iterate upon ideas to deliver top quality work. He's very receptive to design feedback but isn't afraid to give his opinion too. I’d highly recommend working with Adam if you need a world-class designer.
Alan Heppenstall
- Accredible
