Like father like son, also a keen photographer. David Roberts is a natural when it comes to photography and has been getting a lot of recognition for his work. He's won several awards and his photos have appeared on websites, billboards and advertisements for companies / charities like Yorkshire Wildlife Park.
David needed a way to show his images outside of social platforms, like Flickr, to engage with other people and potentially sell his work as prints or downloads.
We created the name "Photoscoper", and my friends Jeroen Van Eerden and his brother Kasper crafted a series of identity concepts for the brand. The one below was chosen and I adjusted it further. This led into brand application to get a larger overview for the expression of ideas and what the brand could look like.
We also needed a digital platform to allow David to upload his work and have a little content that could be later built upon. I designed and built the website with Wordpress as the CMS with the primary goal to enable him to receive enquiries for individual photos that people could request to buy.
The website's main purpose was to showcase some of his amazing photos that he'd captured over the years. It also enabled him to start getting recognition in the photography world.
I carefully thought and mapped out wireframes and user journeys to detail how users would use the website. I ran this through a workshop and user tested with a small group. I then made some final adjustments before going into design (below).