I collaborated with Jeroen Van Eerden, a brilliant and well known identity specialist, to craft a unique mark that was a mixture of a camera / scope / animal.

Working together with David, we figured out what pages we needed on the website and how his photos will be organised in the new structure.

I also created content flows (page stories) that act as low fidelity wireframes. Once this was set in stone, I started the design process.

Because this was essentially a redesign of the previous website, some parts of the overall thinking were done. However, I wanted to change things up a bit. So as usual, I explored different ways of doing navigation, page transitions, page loading sequences and other interactions.

Part of my process includes a phase where I would create some elements to get a rough idea on how things might come together. Mostly living in my head, I design out some ideas to find what works. Sometimes separated from teh bigger picture.

There’s a number of things happening under the hood. Firstly, I built the experience with React and the Gatsby framework. The whole site is a static website, with content being pulled from a headless CMS (DatoCMS).

I created an interactive liquid effect on the homepage using Threejs.

And everything else is styled-components and GSAP. Beautiful combination!