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AdamRoberts

Design &Engineering

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Retreater is a wellness escape provider that needed my help to level up their design aesthetic, increase their conversions and create a more harmonious user experience for new and returning visitors.

Everything from art direction, content architecture, animations, checkout flow were fine tuned to help reach the goals of the project.

Role:

UI/UX Designer

Tags:
HealthcareeCommerceDesign DirectionStrategyArt DirectionUX/UIMarketing WebsitePrototyping
Year:

2023

Agency:

Grilled Pixels

01

Brand enhancements

I created a series of elements that would set the mood and help me define an overall aesthetic that their audience would appeal to.

Retreater UI elements

02

Search

The biggest action when landing on the homepage is being able to navigate or find a retreat. I created a dynamic search feature that would react as user interacts with it.

UX/UI design for the search feature

03

Trust building / Gamification

One way we wanted to ensure that people would trust the retreat they’re looking to book on to, was to make people aware that the retreat they’re looking at has been vetted and approved by the Retreater team.

Retreater Approved stamp

Website Homepage

Design UI of the footer CTA

The Retreater project had several goals that they wanted to achieve.

A new/refreshing design style approach Enhance the user experience Increase conversions Form a better connection between the Retreater brand and its audience

Together with the client, we looked at the data, we did some surveys to find out more about their audience, and I realigned the positioning of various elements, navigation and content to make the consumption of retreat information a breeze.

One key element on the retreat pages was to make sure that the price and CTA was visible at all times on both desktop and mobile.

Website Homepage + Galleries

Website Retreat Listing Page

Website Retreat listing page in detail

Loading Animation Desktop

Mobile Booking experience

Adam did an absolutely superb job on the new UI design and really thought out the whole experience. He understood our audience!

- - Natallie, Founder
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